How It Works : FAQ
  1. What is Peer-to-Peer (P2P)?
  2. What is the P2P demographic?
  3. What impact is the Supreme Court case having on P2P file-trading?
  4. Where does INTENT MediaWorks fit in?
  5. How does INTENT protect copyright/ownership?
  6. How does INTENT use internet social networking?
  7. How does INTENT differ from the others (iTunes, walmart,, etc.)?
  8. What about adware? spyware? viruses? computer performance/processing speed? privacy?

What is Peer-to-Peer (P2P)?

Peer-to-Peer is type of network that operates on the Internet in which each computer, and therefore user, on the P2P has equivalent capabilities and responsibilities. P2P differs from WEB part of the Internet, in which some computers...WEB servers...are dedicated to serving consumer computers with web browsers. P2P has its own software type to access P2P - specifically, P2P search engines. Examples of P2P search engines include: MyPeer by INTENT MediaWorks, Lime Wire, KaZaa, Peer Impact and others. For further explanation and definition of P2P please link to the following:

WikiPedia: “P2P Defined”
The History and Future of P2P “What is P2P?”

The power of P2P networks lies in the individual computers that are connected to it. Rather than being dependent upon a centralized computer or a website portal, as in the client server model, P2P networks provide an area on the Internet where everyone shares resources, such as computers, bandwidth, media and software. Every participant of the network is connected and has equal rights and access. There are two types of peer-to-peer networks. Closed P2P networks allow only identified parties to have access to the digital media and to other P2P users. Open P2P networks allow each peer to share files and connect to each other without any limitations, oversight or identification. The benefit of both types of networks is that they decrease search time and reduce costs - which they can do because they eliminate the need for centralized resources, and they also have the ability to grow freely by adding people dynamically and sharing resources.

Using P2P networks, information in the form of files can be transferred between computers using efficient techniques or protocols, the most popular of which are:

  • BitTorrent
  • Fastrack
  • Gnutella
  • Overnet
  • Gnutella2

Operating along the protocols are peer-to-peer file sharing client applications that facilitate the sharing of media files, such as:

  • eDonkey
  • Kazaa
  • Grokster
  • LimeWire
  • Morpheus
  • BearShare

What is the P2P demographic?

P2P networking and web commerce in the media and entertainment industry are growing rapidly, thanks in large part to the new devices and technologies that offer free and unlimited access to digital media over P2P networks. Apple‘s iPod and iTunes have been instrumental in changing the way people consume music, and now with their recent deal with Disney, the way they view television and films. At the same time, the media industry is being impacted by technologies enabling recording artists, video producers, filmmakers, game developers and others to create their own digital media and distribute it directly to the consumer. > See demographic breakdown of P2P consumers

What impact is the Supreme Court case having on P2P file-trading?

File trading over P2P is now turning legal. The majority of the P2P companies are either changing their operations or joining in partnership with INTENT MediaWorks to offer completely legal, commercial services for legally trading files via P2P. INTENT was cited by the U.S. Supreme Court in the case MGM V. Grokster, (June 2005) that set the new direction of P2P, as being a company offering the future, legal services of P2P. > Read more about the case and INTENT MediaWorks favorable representation

Justice Breyer‘s Opinion Concurrence with regards to MGM v. Grokster & Citation of INTENT MediaWorks, LLC:

Here the record reveals a significant future market for noninfringing uses of Grokster-type peer-to-peer software. Such software permits the exchange of any sort of digital file - - whether that file does, or does not, contain copyrighted material. As more and more uncopyrighted information is stored in swappable form, it seems a likely inference that lawful peer-to-peer sharing will become increasingly prevalent.

And that is just what is happening. Such legitimate noninfringing uses are coming to include the swapping of: research information (the initial purpose of many peer-to-peer networks); public domain films (e.g., those owned by the Prelinger Archive); historical recordings and digital educational materials (e.g., those stored on the Internet Archive); digital photos (OurPictures, for example, is starting a P2P photo-swapping service); “shareware” and “freeware” (e.g., Linux and certain Windows software); secure licensed music and movie files (INTENT MediaWorks, for example, protects licensed digital media sent across P2P networks); news broadcasts past and present (the BBC Creative Archive lets users “rip, mix and share the BBC”); user-created audio and video files (including &lquo;podcasts” that may be distributed through P2P software); and all manner of free “open content” works collected by Creative Commons (one can search for Creative Commons material on StreamCast). [citations omitted] Nothing in the record suggests that this course of events will not continue to flow naturally as a consequence of the character of the software taken together with the foreseeable development of the Internet and of information technology.

Where does INTENT MediaWorks fit in?

INTENT MediaWorks is the leading provider of technology systems and services for the secure and profitable distribution of licensed, digital media via file trading systems, (P2P). INTENT also distributes digital media via the Internet through Web-based e-commerce stores, email, social networks, IPTV, RSS, blogs and instant messaging.

INTENT is the first company in the P2P space to enable digital media owners to profit from the secure distribution and delivery of digital media via the Internet across multiple distribution channels. By integrating the viral power of file trading with the personal intimacy of social networks to create opportunities for “superdistribution”, the recommendation and sharing of digital media between consumers. INTENT offers digital media suppliers and consumers a full range of options for licensing digital media including “free” ad supported digital media, pay-per-view, payment for permanent license; and subscription.

Learn more about IPTV, RSS and Blogs:


How does INTENT protect copyright/ownership?

INTENT protects copyrights and ownership by legally licensing media from the copyright holder(s), and therefore gaining their permission to distribute their digital media. Subsequently, INTENT digitally protects each media file it has rights to distribute with copy protection software called Digital Rights Management, (DRM). DRM is the umbrella term referring to any of several technologies used to enforce pre-defined policies controlling access to software, music, movies, or other digital data. In more technical terms, DRM handles the description, layering, analysis, valuation, trading and monitoring of the rights held over a digital work. In sum, through proper legal agreements, and DRM, INTENT can control and/or restrict the use and access of digital media via P2P or on electronic devices ONLY when NECESSARY to prevent loss of ownership of copyrighted works.

How does INTENT use internet social networking?

Today‘s consumer that uses the Internet likes to download and trade media, is becoming more mobile; more consumer electronics oriented, is looking for IPTV and Internet telephone calls, as well as P2P. And the Internet consumer is looking for outlets for similarly minded people to communicate with. In short, consumers are looking for technologies that connect them to social networks. INTENT makes certain that it has a place within social networks and the media it distributes is fully available in these environments. For more information about social networks please review the MyTravel Network social network operated by INTENT, or visit Wikipedia

How does INTENT differ from the others (iTunes, Walmart,, etc.)?

INTENT is not a website like many other music and entertainment media retailers. INTENT is a distributor and technology system utilizing the many channels of the Internet: P2P, the WEB, RSS, Blogs, Social Networks, IPTV, mobile, etc. for providing consumers the best and richest media consumption experience.

What about adware? spyware? viruses? computer performance/processing speed? privacy?

INTENT has never and will never employ ANY adware, spyware or viruses that could harm the performance or speed of a consumer's computer. In fact, INTENT has joined the United States Federal Trade Commission and the FBI by drafting legislation that calls for the complete ban of all adware and spyware and the severe punishment of virus publishers. INTENT also has a very strict privacy policy.

Please always protect your computers systems with anti-virus and anti-spyware software.